Karp declined to send General Mills his findings due to the company’s sugar clumps claim, and says he is having the shrimp species identified by a crustacean researcher. * The request timed out and you did not successfully sign up. If you've been on the internet at all this week, you may have noticed people making vague jokes about Cinnamon Toast Crunch and shrimp and being utterly confused. So there’s that. So, after refusing to send in the shrimp tails, General Mills, the company behind Cinnamon Toast Crunch, sent an email requesting that Karp drop the prawns off to “local law enforcement” as the shellfish “may be product tampering and we need the opportunity to investigate the packaging”. Dredge each shrimp in the eggs, then place in the cinnamon toast crunch. You have a limited number of free articles. "Something for ALL social media managers to take out of this," wrote Karp, "your millionaire bosses will throw you to the wolves." But the Cinnamon Toast Crunch issue, Karp said, goes beyond any potential rodent filth. Jensen Karp had bought the jumbo box of Cinnamon Toast Crunch from Costco on Saturday. “Ummmm,” Karp tweeted earlier this week, alongside a photo of what certainly appear to be crustacean parts, before demanding a response from the cereal’s official Twitter account. Prepare two bowls. Cinnamon Toast Crunch flounders in shrimp-tail crisis The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. “I’m a comedy writer, but like, there’s no joke here,” he told the New York Times. There’s a … 5. Melissa Stetten, a writer and model — who, incidentally, plays for a women’s recreational basketball team in LA called ‘Pistol Shrimps’ — was one of these women. Thank you for reading TIME. We assure you that there's no possibility of cross contamination with shrimp. Cinnamon Toast Crunch and its parent company General Mills are getting roasted on social media for the company’s response to claims a man found shrimp tails and rat droppings in his cereal. In any case, the situation with Karp is a lot to unpack and full of strange twists and turns. Initially, Karp tweeted out what appears to be a photo of two sugar-coated shrimp tails mixed in with the brand’s signature cereal squares. By signing up you are agreeing to our, Underwater Noise Pollution Is Disrupting Ocean Life—But We Can Fix It. But in a follow-up tweet, Cinnamon Toast Crunch then denied that Karp had found any shrimp tails in the cereal, tweeting, "After further investigation with … Oh and Cinnamon Toast crunch shrimp guy married to Topanga is *also* former rapper Hot Karl (rapping since he was 11), had a record deal, and was a freestylist. This craze took over social media for the day, occupying the #1 trending spot on Twitter as more people became invested in both the situation, as well as the man behind it. Also Read: Cinnamon Toast Crunch Guy Jensen Karp Goes Silent After Emotional Abuse Accusations Karp went viral after posting a picture of what appeared to be shrimp … Jensen Karp, who found sugar-coated shrimp tails in his cereal, is accused of lying, stealing a … Jensen Karp said he found two shrimp tails inside a box of Cinnamon Toast Crunch cereal on Monday. Add the eggs to one and beat them. Even though product tampering is a very serious issue, Cinnamon Toast Crunch’s stance that two shrimp tails just magically slipped themselves into a brand new cereal bag is hilarious. You have 2 free articles left. (This is not a bit),” and within hours, whe Twitter-verse exploded. Since Monday, Karp has tweeted 79 times. Cinnamon Toast Crunch and its parent company General Mills are getting roasted on social media for the company’s response to claims a man found shrimp tails and rat droppings in his cereal. The diagnosis from the Cinnamon Toast Crunch did not point to shrimp tails. Cinnamon Shrimp Toast This led some to suggest the whole incident was the result of rats having made a home in some of General Mills’ dry ingredients. As this story continued to gather steam on Wednesday, a number of Twitter users shared posts accusing Karp of abuse or mistreatment. In true viral fashion, the craze seems to have since died down; Indeed, the absurdity of this situation calls to mind some relevant discourse about whether we should retire the phrase “going viral,” especially with the connotation that word carries in the midst of a very real virus-driven pandemic. Write to Megan McCluskey at megan.mccluskey@time.com. Cinnamon Toast Crunch has now issued a statement saying the shrimp incident (shrimpcident) did not occur at its facilities, and it must have been an issue of tampering. Shutterstock. Karp noted that still didn’t explain why the other bag of cereal in the family pack appeared to be taped shut. On March 22, Jensen Karp tweeted this picture with the caption “why are there shrimp tails in my cereal? On March 22, Jensen Karp, As the situation began to spiral into massive popularity, the Cinnamon Toast Crunch Twitter account eventually, As if things couldn’t get weirder, later in the day (yes, that same day) Karp shared a close-up, This craze took over social media for the day, occupying the #1 trending spot on Twitter as more people became invested in both the situation, as well as the man behind it. But Jensen Karp, a comedian, podcast host, and former rapper, says he found an extra crunchy something in his box of the cinnamon sugar cereal: shrimp tails, or at least a … By Manthan Chheda Updated March 24, 2021 12:21 +08 having the shrimp species identified by a crustacean researcher. And Cinnamon Toast Crunch measured media spending in … Shrimp, crackle, pop: Jensen Karp’s story went viral on Tuesday after he posted pictures of the alleged shrimp tails in his Cinnamon Toast Crunch. Shrimp. In one tweet that has been liked over 14 thousand times as of Wednesday afternoon, writer Melissa Stetten, who identified herself as a past romantic partner of Karp, alleged that he had emotionally and verbally abused her during their relationship. Karp is a producer, writer, actor, and podcaster who enjoyed a moderate amount of fame until this tweet went viral, sending him and his potentially problematic past into the public eye. It came as a surprise to some to learn that Karp is married to Danielle Fishel, an actress well-known for her role as Topanga Lawrence on the ‘90s sitcom “Boy Meets World.” Even weirder, almost exactly one year ago, Fishel, The abundance of jokes and memes were clever, but Shrimp Gate took a dark and unexpected turn when multiple women came out against Karp with allegations of emotional and sexual abuse. Cinnamon Toast Crunch has come under fire on social media for claiming the shrimp tails were actually accumulated cinnamon sugar. The cereal was purchased from the Costco on Topanga Canyon Blvd, and his wife played Topanga in Boy Meets World. “Ummmm,” Karp tweeted earlier this week, alongside a photo of what certainly appear to be crustacean parts, before demanding a response from the cereal’s official Twitter account. Currently, Karp has had the contents of the cereal (shrimp tails and all) sent to a lab and tested to find out its true genetic makeup. So a man, Jensen Karp, found Shrimp Tails in his Cinnamon Toast Crunch Cereal. Cinnamon Toast Crunch: Are Those Really Shrimp Tails? General Mills' popular cereal Cinnamon Toast Crunch drew attention Tuesday after a photo went viral of shrimp tails found in a box. Cinnamon Toast Crunch then tries to get Jensen to send them the shrimp tails, but he wisely decides this is a bad idea due to the need to preserve EVIDENCE: This content is not available due to your privacy preferences. Please attempt to sign up again. A man named Karp, as one wordsmith put it on Twitter, married to a woman named Fishel, found shrimp tails in a box of Cinnamon Toast Crunch.And then he got Milkshake Ducked. “We are waiting for the consumer to send us the package to investigate further. Cinnamon Toast Crunch then tries to get Jensen to send them the shrimp tails, but he wisely decides this is a bad idea due to the need to preserve EVIDENCE: This content is not available due to your privacy preferences. The Cinnamon Toast Crunch will work just the same to give your shrimp that crunchy texture, but the cinnamon adds some sweet flavor to the mix. Subscribe for just $18. Inside his box of Cinnamon Toast Crunch, interspersed with the normal cereal pieces, this man found what he determined were cinnamon-sugar-coated shrimp tails. And yet, a Los Angeles man claims that, earlier this week, he poured himself a bowl of Cinnamon Toast Crunch to find a pair of sugar-coated shrimp tails hiding among the crazy squares. People even started to make meals inspired by the viral event, including a Cinnamon Toast Crunch tempura shrimp which, admittedly, looks pretty tasty. Feel free to add other seasonings if you want. Use of this site constitutes acceptance of our. Jensen Karp went viral on … Cinnamon Toast Crunch put out a general public statement to say that they are still working with Karp to discern what exactly was in that box of cereal. - YouTube. You have 1 free article left. Add oil to the fill line on your deep fryer, or add 2″ to a deep cast-iron skillet. After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. News. As Karp made a more thorough inspection of the Cinnamon Toast Crunch bag, he claimed he also found a piece of string, cereal squares with mystery black bits baked into them and some more shrimp detritus. Add the crushed cinnamon toast crunch to the other. Twitter users took it from there, breathing life into the budding controversy by firing off jokes and proposing theories as to what might have caused the alleged shrimp fiasco. Andy Lunique, a marketer and former chef, also posted his Cinnamon Toast Crunch-crusted creation, to which Karp responded, "Honestly, would still eat this." While the issue seems to be dying down, the case of the mysterious shrimp tails found in Cinnamon Toast Crunch will never be forgotten. Shrimp tails in Cinnamon Toast Crunch? Shrimp. ... Social media took note of the conversation and ran away with it, sharing the original photo of the Cinnamon Toast Crunch and bemoaning the idea of shrimp inside the boxes. Add the crushed cinnamon toast crunch to the other. As if things couldn’t get weirder, later in the day (yes, that same day) Karp shared a close-up picture of a few pieces of the cereal which had questionable black fragments baked into them. The Cinnamon Toast Crunch Twitter account then claimed that what Karp thought were shrimp tails were actually “an accumulation of cinnamon sugar.” After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. 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